Brief
Nestled in the heart of the New England region, in a town rich with history, Tenterfield had a new bakery being built. We needed to create a brand that reflected the heritage of the building and town.

Idea
The bakery was designed to mimic the shape of the iconic building it occupies, which notably resembles a loaf of bread. This architectural choice fosters a homely identity, combining a unique visual appeal that feels both fresh and familiar to customers.