Over five years at DAIS, I progressed from a junior to a senior designer in a fast-paced studio environment where adaptability was key. One day I might be brainstorming a brand-new name that fits the client’s wants and needs; the next, creating PowerPoint templates; and occasionally making a coffee or two. I led brand projects from strategy and naming through to visual identity and implementation, developing cohesive systems including logos, typography, colour palettes, and iconography, all grounded in strategic thinking. My work spanned both print and digital, including user-focused web and UI design from wireframes to developer handoff.

I worked autonomously across a wide variety of outputs, consistently applying a strong attention to detail whether building brand guidelines, crafting motion graphics for digital storytelling, or producing creative-led activations and campaign assets. No two days were the same. Alongside client-facing responsibilities, I also contributed to refining DAIS’s internal design systems and workflows, helping the studio grow and evolve over time.